About

Victory Pool is a dynamic and forward-thinking artist management company, record label, and music consulting firm, headquartered in Toronto, ON. Established in 2020 by Jesse Northey and Bryan Power, Victory Pool was born out of a shared passion for music and a profound commitment to nurturing artistic talent. With a combined wealth of experience and a deep understanding of the music industry, they set out to create a company that empowers artists and helps them make waves in the constantly evolving music landscape.

With a cross-country team of passionate industry professionals who are deeply rooted in the Canadian music scene, we understand that the music industry is in perpetual motion. Victory Pool stays at the forefront of industry trends, utilizing innovative strategies to help our artists succeed in the industry at large.

We are passionate about fostering a sense of community and encouraging collaboration among artists. We believe that music thrives when creators come together, share ideas, and inspire one another. Our commitment to this ethos goes beyond just managing careers; it's about building a vibrant network of artists who support and uplift each other. Through events, projects, and shared resources, we empower artists to collaborate, creating a community that celebrates the diverse voices within our musical family. At Victory Pool, we're not just about individual success; we're dedicated to the collective harmony of our artists and the thriving music community we nurture.